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Bright Marketing

Bright MarketingWhy should people bother to buy from you?

In today's increasingly competitive marketplaces, people have a choice. They can buy from the 'me too's or they can buy from the market leaders. Bright Marketing argues that in a world full of mediocrity it only takes a 5% difference from the competion to stand out.

NB All postage and packing quoted is for delivery to UK - overseas orders will be despatched at cost.

 

 

 

 

£10.99 including postage and packing. Personally signed by Robert Craven.


Kick-Start Your business - Signed Copy

 

Kick-start100 Days to a leaner, fitter organisation

Written by Robert Craven with a Foreword by Sir Richard Branson.

Running a business can sometimes feel like running up the 'down' escalator. Unless you can get your business to work for you.

Kick-Start Your Business uses a practical, hands-on approach to putting your affairs in order.

Find out more

'Robert Craven’s Kick-Start Your Business covers an essential part of running a business… which will turn your business into a powerhouse by recovering some of the passion and nimbleness… to make your business more effective and more profitable… the business in question often needs a boost – a kick-start to greater success in the future.’
Sir Richard Branson

Product Details

  • Paperback: 288 pages
  • Publisher: Virgin Books
  • Language: English
  • ISBN: 0753509733

Special Editions/Translations available in:

  • USA
  • India
  • Turkey
  • Brazil
  • Spain
  • China
£10.99 including postage and packing. Personally signed by Robert Craven.


Customer is King - Signed Copy

 

Customer is KingHow to exceed their expectations

If you are the same as your competitors, then why will anyne want to buy from you? And, therefore, how do you separate your business from the rest?

In a world where, increasingly, profit rules Customer is King is about putting the emphasis back on the customer - what happens to your customers when you do business with them?

Find out more.

"In Customer is King, Robert Craven says that your 'whole business hinges on what your customer gets from you'. I agree wholeheartedly. Customers and customer service have long been essential to Virgin - from new customers to customers who have been with us for years - but, as every business should, we want to build on that. Whatever our official job titles, we all work in customer service." Richard Branson

Product Details

  • Paperback: 288 pages
  • Publisher: Virgin Books
  • Language: English
  • ISBN: 0753509687

Special Editions/Translations available in:

  • USA
  • India
  • Turkey
  • Brazil
  • Spain
  • China.
£10.99 including postage and packing. Personally signed by Robert Craven.

Buy both books together

Buy Kick-Start and Customer is King together for £18.00 including p&p.


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