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Customer Is King - How To Exceed Their Expectations

customer is king - Written by Robert Craven: Foreword by Sir Richard Branson


Robert Craven's book Customer Is KingThis practical hands-on book is for anyone running a business, or for professional marketers who have found that their methods don’t work anymore.

The case studies, checklists, worksheets and ‘frequently asked questions’ in the book give you a clearer understanding of what you are trying to do, and why and how you are going to do it.

It will help you to become better than the competition and build stronger customer relationships.

Robert Craven is a business speaker and consultant. He shows younger businesses how to grow and makes larger businesses more nimble. Running The Directors’ Centre, he is Visiting Professor, Toulouse Business School and Associate Fellow, Warwick Business School. His previous book, ‘Kick-Start Your Business’ was described as ‘truly inspirational’ and placed in the Top 10 Business Books by The Independent.

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