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Bright Marketing
- Why should people bother to buy from you when they can buy from the competition?

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bright marketing bookThis illuminating book highlights what makes your business different from all of the rest.

Why should people bother to buy from you when they can buy from the competition?

Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success!

This book exposes how your business is always communicating; everything you do communicates something to the customer. With this key factor in mind, Bright Marketing helps you decide what it is that you wish to be communicating, and how to be clear about who you want to be communicating with… and what the message is that you want them to receive.

The author Robert Craven has an extensive and practical experience of business marketing. Currently Managing Director of the Directors Centre, Robert was titled the 'the entrepreneurship guru' by the Financial Times and as ‘truly inspirational’ by The Independent.

Written in an informal style, this interactive book is both practical and inspiring, engaging you by helpfully leaving spaces for you to make notes and answer questions posed by the author. This book will prove indispensable whatever your business size - whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know how in order to position your businesses leaps ahead of the competition.

Bright Marketing


Author:  Robert Craven
Published:  July 2007
List price:  £12.95
ISBN:  978-1-85458-404-5
10-digit ISBN:  1-85458-404-9
Edition:  1st
Binding:  paperback
Dimensions:  158x234mm
Extent:  224pp

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